From Small Beginnings to Tour Operator Giant: How Jet2 Has Overtaken TUI

Jet2, a company that started as a small low-cost airline in Leeds, has managed to surpass TUI and become the largest package holiday company in the UK. This remarkable feat has attracted attention and curiosity within the travel industry. In this article, we will explore how Jet2 achieved this milestone and examine the factors that contributed to its success.

Building a Strong Foundation

Jet2's journey towards becoming the largest package holiday company began with a solid foundation. The company started operations in 2007 with a small licence to carry just 23,000 passengers to 15 destinations. Despite its humble beginnings, Jet2 prioritized quality holidays and customer service from the start, which helped to build a loyal customer base and positive reputation.

Jet2 placed a strong emphasis on providing an exceptional customer experience. Their commitment to customer satisfaction earned them a reputation for reliability, punctuality, and excellent customer service. This dedication to meeting and exceeding customer expectations contributed significantly to their growth and helped them gain a competitive edge in the market.

Jet2 strategically expanded its route network, offering flights from various regional airports across the UK. By providing convenient departure points for passengers, especially those outside of London and the South East, Jet2 tapped into a market segment that was underserved by other tour operators. This regional focus enabled them to capture a significant portion of the UK market and attract customers looking for hassle-free package holidays.

Focus on Package Holidays

One key factor in Jet2's success was its strong focus on package holidays. Unlike some competitors that primarily focused on flight-only bookings, Jet2 invested in developing comprehensive holiday packages that included flights, accommodation, and other services. This approach resonated with customers who preferred the convenience and value of a packaged holiday, leading to increased bookings and customer loyalty.

Jet2 adopted a partnership approach by working closely with independent travel agents. This collaboration was instrumental in their growth, as these agents played an integral role in promoting and selling Jet2's package holidays. By building strong relationships with independent travel agents, Jet2 was able to tap into their extensive customer base and leverage their expertise in the industry.

Jet2's commitment to maintaining high standards of quality and service played a vital role in their ascent to the top. Despite becoming the largest tour operator in the UK, Jet2 remains dedicated to providing excellent customer service and ensuring a memorable holiday experience for their customers. This dedication to quality has helped them differentiate themselves in a competitive market and retain customer loyalty.